Skin-whitening creams reveal the dark side of the beauty industry
Skin-whitening cosmetics are a multi-billion dollar market pushing the idea that charm corresponds with white skin and that lightening dark skin is both achievable and more suitable. The cosmetics industry has typically relied on convincing individuals that they are insufficient without a specific product. Yet, unlike make-up or fake tan, skin-whitening creams base appeal on a racial pecking order, sustaining intolerance and also causing serious social harm. In a country such as India, the supremacy of reasonable skin has both a colonial as well as a caste tradition as well as the worldwide story is that those at the top of society have fair skin. With problems such as employment and also relationships typically hing on skin tone, individuals buy skin-whitening lotions in the hope of a better existence. Capitalizing on this inequality, hundreds of products are pitched by companies, among them armpit whitener, genital whitener and also justness infant oil. Promotion In...